AI Insights · Timothy · January 2023
Top 5 Beauty Retail iOS Apps in Germany Q4 2022
In Q4 2022, the top beauty retail apps in Germany showed varied trends in downloads and active users, with notable performances from Douglas - Parfüm & Kosmetik and GLAMOUR Shopping.
Performance of Top 5 Beauty Retail iOS Apps in Germany in Q4 2022
In the fourth quarter of 2022, the top beauty retail apps in Germany on the iOS platform demonstrated diverse trends in downloads and active users. Here’s a closer look at the performance of the leading apps, based on data from Sensor Tower.
Douglas - Parfüm & Kosmetik
Throughout the quarter, downloads for Douglas - Parfüm & Kosmetik showed significant fluctuations, peaking at 55.6K in the week of November 21. Weekly downloads generally ranged between 9K and 27K. Active users also saw an upward trend, with a notable peak of 102K in the same week of November 21. The app maintained a strong user base, ending the quarter with approximately 76K active users.
flaconi
flaconi experienced a spike in downloads, reaching 22.5K in the week of October 31. However, downloads varied significantly, with lows around 3.6K in the last week of December. Active users for flaconi saw a steady increase, peaking at around 64.7K in the week of October 31 and maintaining a stable user base of over 51K by the end of the quarter.
GLAMOUR Shopping
GLAMOUR Shopping saw its highest download numbers at the beginning of the quarter with 38.7K in the week of October 3. Downloads then dropped significantly to below 1K in most weeks, ending the quarter with minimal numbers. Active users followed a similar trend, peaking at 47.3K in early October and dropping to around 2K by the end of December.
Vorherige Version Sephora
Vorherige Version Sephora's downloads peaked at 10.8K in the week of November 21, with weekly downloads generally ranging from 2K to 7.6K. Active users increased steadily, reaching 45.8K in the same week of November 21 and remained robust with approximately 45.6K by the end of December.
Notino: profumi e cosmetici
Notino: profumi e cosmetici saw a peak in downloads at 6.8K in the week of December 5. Active users also increased, with the highest number reaching approximately 11K in that same week. However, both downloads and active users saw a decline towards the end of the quarter, finishing with 900 downloads and around 4.6K active users.
The data reflects a dynamic quarter for beauty retail apps in Germany, showcasing varied user engagement and download trends. For more detailed insights, visit Sensor Tower.
